An elegant way to make a report row clickable in a classical or interactive report, using jQuery.
In a nutshell, use this code in the "Page Attributes -> JavaScript -> Execute when Page Loads" section, replacing EMP002 with a string that occurs in the link-URL of the report:
Source with more details:
http://nuijten.blogspot.nl/2011/11/apex-make-report-row-clickable-in.html